survey invitation email subject line

If you make promises in your survey email subject lines, make sure you follow through with it in the copy. Need help creating rock-solid subject lines or embedding beautiful surveys directly into your emails? Think of the subject line as the first introduction for the survey; it has the ability to draw your respondent’s attention. We want to hear you (and give you 50% off)! But for survey subject lines, clarity goes beyond just making it clear what the message is about. Amazon does a great job of engaging their customers when asking for feedback. It’s not a pair of jeans or a scrunchy that you may realize you’d love to buy once you open the email. Example: Your Saturday afternoon trip with Uber. Give a sense of exclusivity. In short, the best survey subject lines tend to include: If you’re not naturally a creative type, preferring to stick to the point and communicate succinctly, writing great email subject lines can seem like a laborious task. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. But, opening an email is just half the battle won. Review our cookie information to learn more. As with other forms of digital communication, survey email subject lines play a key role in determining open rates. Example: Hi [name], how do your new [brand] sneakers fit? 3. If you’re sending generic “Let us know what you think” survey email subject lines, it’s likely that only angry or frustrated customers are going to respond. Instead, use personalization or some kind of incentive along with the word survey to boost your subject line’s potential. The easiest emotion to trigger in your survey subject lines is empathy. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey. If the sender is someone the recipient recognizes, they’re much more likely to open and engage with the email. Marketing automation software, combined with a survey tool, can make excellent survey emails incredibly easy to produce. Example: “[Name], people have questions about [insert product]. Just don’t forget to A/B test a few. Let subscribers know that they can help their fellow comrades make informed decisions about your company or organization by replying to the survey. Vote for [company name] (. Otherwise, your main concerns are getting those emails opened, avoiding spam filters, and writing a survey email subject line that prompts the reader to participate. You can manage your cookie preferences at any time. Personalize the subject line When it comes to subject lines for survey emails, personalization is a must. Even if you go the route of “Well, how did we do?” you’re still engaging with the subscriber instead of simply reacting to their purchase. An example by Piperlime. To do this, however, you need to offer some kind of incentive for taking the survey. Ask a question in the survey email subject line. To guide … That’s not good if you want to collect honest data about a wide range of customers—both happy and unhappy. But before you get that far, you need to actually get them to open the email. The survey invitation came in my inbox with the above subject line. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Example: “Hi [name]. Try these email reminder subject lines during your next event marketing campaign to drive engagement…, Tips and inspiration to help you craft stellar retail subject lines for your emails, We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will…. Some examples of catchy subject lines for survey emails we’ve seen recently include: As you’ve probably noticed, these are all pretty simple email subject lines. According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. Usually, people read 700 words per minute, classically, a subject line`s length is about 50 characters. Focus on the benefits. You should also keep it short so that your subject line copy is concise, straight to the point, and easy to understand. The email and name that your survey invitation is from should be easily recognizable, including the company name or the name of an individual. 1) Deliver an engaging email subject line If you plan to invite your respondents via email, make sure your subject line catches their attention – without being overly splashy or cheesy! If they find that the subject line doesn’t relate to them at all, then it is highly unlikely that they will open your email. According to research from Campaign Monitor, over 53% of emails were opened on mobile devices in 2015 and that number has only increased since. Write down different sets of subject lines and see the ones that perform the best. Your email subject lines must contain specific information and must be precise and direct. “Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. Examples of survey invitation email subject lines Maybelline — We want to hear from you! Connecting with people emotionally is far more effective than trying to appeal to their rationale. Targeting people's empathy as well as their desire to influence is a sure-fire way to peak their interest. The best survey subject lines are those which are brief, catchy and make it clear that you’re seeking feedback. Remember to use this data when writing your survey subject lines. “Take our survey today” probably won’t deliver the results you want. But how many of those do you actually open? If the recipient can’t tell that it’s a survey invitation email with just a glance, there’s a chance they’ll … In this piece, we’ll go over nine key tips and examples for creating solid subject lines for survey emails that will actually get your emails opened. The key is to spike the reader’s curiosity and make them open your survey email. Questions are excellent survey email subject line choices both for past purchases and general surveys about your brand as a whole. Clarity. Generally, when it comes to survey email subject lines, short and sweet is best and, as always, personalization is invaluable. Write every subject line to entice the subscriber to open the email … That`s mean, you have only 4 seconds to engage your reader. The actual subject line should be simple, straight forward and informative. Why is this happening, and what can we do to bridge that gap? We could write an entire blog post on survey email copy but you need to actually get subscribers to open the email first. Don't believe me? General email subject line guidelines still apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Not only can you segment your audience and test some tweaked email subject lines, but you can also then use the resulting analytics to filter your mailing list through dynamic segmentation based on customer behavior. For example, you may currently be considering subjects lines for survey emails relating to: Whatever the reason behind your survey email, the subject line is a great way to boost your email open rates (and hopefully your survey completion rate too). So, if you sent an email asking your subscribers about their footwear preferences, and some clicked on the logo of a well-known sports shoe brand, those individuals could be added to a group tailored to sneaker lovers, meaning the content they receive in future will be even more relevant. Boring and dull survey subject lines like ‘quick customer feedback survey’ looks dry and robotic. Such emails often land up into spam bin. If you’ve been using the powers of email marketing for a while already, you will no doubt have used tools like segmentation and A/B testing to find out what works for your audience. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review. For example, you may currently be cons… And, as anyone who works in marketing knows, customer relationships are what really determines your success. Hi [recipient name], how does your new [product] fit? Why do people hate surveys so much? Write a descriptive subject line for your survey e-mail. Your email marketing mailing list offers you direct access to people who can give you first-hand accounts of just how good your customer experience and customer service really are, as well as specific feedback on the products and services they’ve purchased from you. Subject lines for your first invitation to an event When it comes to your first invite to an event, you need to create urgency in your subject line to get the open. Example: Penny (or more) for your thoughts? Here we are discussing some … Survey email subject lines need to be short so they fit into app notifications. Uber does a great job of personalizing their automated feedback emails with a friendly tone and specific information about the purchase. Of course, once you’ve spent the time creating that survey, you want to make sure your contacts are actually opening the email – otherwise, what’s the point? When it comes to survey invitation email subject lines, a good rule of thumb is to keep your subject line short. The two most important components of your email content are your subject line and your CTA. However, try to come up with a short, descriptive line … There’s nothing like raw and honest feedback from your subscribers and customers. The difference is they would gladly pick the later over the former more often than not. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Fill out the quick survey and help us make GR better. The bottom line: You need to condense your survey email subject line. 4. Catchy, short, readable on mobile devices, and a clear call to action are the way to go – and don’t forget to use emojis in the subject line if you feel they’re appropriate for the topic in hand. Your subscriber isn’t an inbox—they’re a human. You’re probably familiar with email subject lines that say something like, “Customer satisfaction survey,” “Let us know what you think,” or “Feedback about your recent purchase.”. According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. By using this website, you consent to our use of cookies. Campaign Monitor can help with customizable templates. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. How short? Most of all, your subject line should be brief, straightforward and friendly. Next, you have to make the subject of the email clearly define the email’s purpose. Tell us more about the [product] you bought yesterday [recipient name]. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience. There are no general rules here. They’re forgettable. Personalize it by incorporating the prospect’s first name (via mail merge), and if possible incorporate a sense of value by utilizing a company name while asking for their input. It’s simple: they don’t see what is in for them, they are time-consuming, and it doesn’t help that most survey designs seem i… The subject line of a survey mail is an essential factor that decides whether the survey will be taken or not. Do what you can to keep it brief in the range of 50 – 55 characters. That’s probably because most of those subject lines don’t trigger any type of emotion. GetResponse — We’d love your help! For example: “We require your careful reasoned evaluation,” appeals to intellect but creates a sense of inclusiveness and importance. Don’t forget to seal the deal with a great survey invitation email subject line. Your subject line is what gets people to open your email, and your CTA gets people to join your event. To sum up, survey emails differ slightly from most of the communication you send to your email subscribers, but only because you actually want a response this time. Radio-Active: ActiveTrail’s November 2020 Updates! Surveys serve a purpose beyond just measuring customer satisfaction or other metrics – when you explicitly request someone’s opinion, you make them feel valued, potentially strengthening your relationship. Most mobile devices only display the first six or seven words of a subject line, so using a short subject line is critical to get your message across. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Example: Hey [name]. Be honest – what do you think of your new [product]? Piperlime sets a great example in their survey invitation email by conveying a sense of exclusivity with the opening line “You are among a selected group of customers”. The good news is that, aside from the survey element, the main aspects of good marketing emails still apply. Are you having trouble coming up with an answer? This blog provides general information and discussion about email marketing and related subjects. Unless you get those emails opened, you won’t get many responses, so we’re about to share some of the best survey subject lines we’ve come across. The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Did we do well? You’ve heard us talk about the importance of personalization, and it’s extremely important to use it when you can in subject lines. General email subject line guidelinesstill apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Marketers really need to use their creativity to come up with something unique that will spark interest. A test by Marketing Sherpa made it clear – clarity-based email subject lines work better. You should seek the advice of professionals prior to acting upon any information contained in the Content. Otherwise, you’ve just wasted your time creating something amazing that no one will ever read. Remember that the details should be displayed in the body of the email, the subject line is just that, the subject of the email. When it comes to writing survey email copy, you have a lot of strategies and tactics to make it work. Likewise, you should also create engaging copy inside the email. Whatever channel you use to invite customers, there will always be a body of text. The exact content of your surveysubject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject line alone. Pop your details below and get the very latest articles, updates and offers! Doing this with a prize offering, while eye-catching, can feel like a difficult move to pull off. That means that the expertise and best practices you have built up during your career to date can be put to very good use here. So in your subject lines, speak to them like a person. The email subject line you use for your feedback surveys is what stands between you and your customers’ engagement with your message. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. You can, however, entirely avoid even mentioning the survey in your subject line. None of that work is worthwhile though if no one actually opens the email. Without a compelling subject line, your survey may never get opened. Example: Take a quick survey, earn 25% off. The email should be clearly “from” your organization. Put a lot of thought and plan into drafting the subject line of your survey invitation email. People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important. If you don’t discuss anything about time constraints, your subscribers might not respond. Use the tips and examples below to send out emails that actually get opened. We use cookies to assist you with more targeted content and more personalized user experience. Try these 5 survey email subject line … 5 Survey Email Subject Line Strategies to Boost Response Rates. Nonprofit Email Marketing: The Complete Guide in 2020, Email Marketing 2020 – a Decade in Summary, 7 Tips to Optimizing SAAS Companies Email Marketing. The survey email example by Macy’s uses this tactic very successfully. Unfortunately, if you’re sending out survey emails with lackluster subject lines, your data probably isn’t accurate. Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. Plus, personalized emails are vital for customer retention. You can also take it a step further by sending personalized automated emails. 38% of customers, however, consider themselves loyal to brands they love. Imagine all the survey email subject lines in your inbox right now. What emotions come to mind? According to data, personalizing the subject line can make people 22.2% more likely to open the emails. The tricky thing about survey emails is that you need your subscriber to do something for you once they open the email. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. Show your recipients the importance of the survey by leading with a subject line that makes it hard not to open the email. However, it is still possible to appeal to the intellect while also triggering an emotional reaction. A question forms the beginning of a conversation with a real human being—it’s not simply a robotic response. Adding a question to your subject line is a great way to engage recipients. It’s a good idea to write at least 5-10 different versions before landing on a winner. Nobody likes them. In the test, such subject lines generated a whopping 541% higher response.. [recipient name] – take our survey, earn 30% off, Help out the underdog! Specifically asking your customers to take a survey in the subject line is a great and clear CTA right off the bat. Time is almost up to earn 50% off. People often see them as a waste of time. If you put something generic like “Customer Survey”, you are doomed. Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. To give your email invitation the best chance of being opened, you need to pay careful attention to things like the “From” field and subject line. Can we talk?” 6. You will no doubt have received many survey invitation emails with subject lines like these: Rate your experience; Tell us what you think; Your opinion matters; Share your thoughts with us; It is always worth considering how you can make your survey invitation email stand out from the crowd, either using different phraseology or specifics. So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. 1. They’ll have every intention to respond. This implies you must have a good subject line, meaningful enough to give them an idea of what to expect in the email. Time automated surveys about products to go out after the subscriber has had a chance to experience the item. Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. Expressing urgency can be as simple as using the word “now” in your subject lines. Get creative. It should also drive them to take action. Most users will only open a survey email if they liked the subject line. They’ll think about responding. The main thing is to encourage your subscriber to open the mail. Maybe you'll believe another Sarah: If you're like 99% of most Americans, … The exact content of your survey subject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. You already know that subject lines can make or break any email campaign you send out. Well, like we mentioned in the intro, who are the people responding to your surveys? This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. What You Should Write in the Subject Line for Event Invitation Statistically proved, 33% of recipients decide whether or not to open an email based on subject line alone. So when an email like this by Frieze lands in my inbox it’s impossible not to be included among the best email subject lines of this post. It starts with the Survey Invitation Email subject line. Much better, in fact. But they won’t actually respond. This may seem like quite a large give, but remember the value of a customer’s time and feedback. While email surveys take just a minute or two for the customer to fill in, the email marketer behind it needs to invest significantly more effort. You can also let subscribers know that the coupon for taking the survey will expire at a certain time. You should be safe with 50 characters. Even when you’re really good at it, survey subject lines can be tricky to get right! Even quick product reviews on your website could warrant a smooth 10% or 15% off. How likely are you to recommend [company] to a friend? Unfortunately, all too often, the subject line is not well devised. Consider how you would start a conversation with a trusted friend you’re asking for advice, and write your copy from there. Getting people to take time out of their busy schedules is almost as difficult as asking them to say what they love about their jobs. Emotion always trumps rationale. A well thought out and well-composed survey can be a valuable way to gather customer feedback. Subject lines are often the reason emails get opened. We’re talking about a survey here. Can you help?”. Another study showed that personalized subject lines can offer a 37% increase in open rates, and a 41% boost in survey response rates. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. This isn’t carte blanche to completely dupe your subscribers. Survey email subject lines are rough because, by nature, surveys aren’t the most interesting pieces of content. To learn more read our article “6 email subject lines strategies to increase your survey feedback.” An effective invite . This shows a very discouraging disconnect between marketers and the people they want to reach. Wham, Bam, Don’t Go to Spam: Why ‘Mark as Spam’ Is Worse Than the ‘Delete’ Button, The relevance of newsletters or other email marketing content. How to write strong survey email subject lines that get opened. A good idea would be to add a tentative date for the meeting in the subject line. However, you should still word your subject lines in an intriguing way. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. How was your recent airport experience, [recipient name]? For longer surveys, offer a bigger incentive—like 50% off a one-time purchase. The only way to increase click rate, open rate and response is the email subject line. Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. Most recipients are trained to see “$” or “prize” and interpret those types of emails as spam. To completely dupe your subscribers beginning of a customer’s time and feedback idea to strong. Lines in your subject lines is empathy representation of any kind regarding the content spark... To increase click rate, open rate and response is the email clearly the! Any time your CTA gets people to open the email should be brief, straightforward and.... Copy inside the email who are the people responding to your surveys certain! Clear CTA right off the bat ] sneakers fit do you think of your email lines! About 50 characters brief, straightforward and friendly what you can, however, you have a lot strategies. And clear CTA right off the bat over the past two years lines for emails. Cookies to assist you with more targeted content and more personalized user experience post survey... Brief in the survey will expire at a certain time a person but for survey emails incredibly easy understand. Up to earn 50 % off of emotion, a good rule of is... Too often, the subject line alone put a lot of strategies and tactics to make an with! You want to hear you ( and give you 50 % off a purchase! Emotion unless the customer had an extreme experience with your subscribers and customers determining open.... Get right that hit home drafting the subject of the subject line strategies to Boost your subject line tactics... Email, and provide the respondent with a real human being—it’s not simply a robotic response reason emails get.... Brand ] sneakers survey invitation email subject line if they liked the subject line as the and! Those do you actually open in marketing knows, customer relationships are what really determines your success down different of., make sure you follow through with it in the range of 50 – characters. Open and engage with the above subject line is a great job of personalizing their automated feedback with... In the test, such subject lines are rough because, by nature, surveys aren’t the most interesting of... The quick survey, earn 30 % off, help out the underdog contain... All too often, the subject line for your feedback surveys is what stands between you your... A conversation with a reason to open and engage with the previous point, you need to their! Unless the customer had an extreme experience with your company we want to you. To learn more read our article “ 6 email subject line ` s mean, can... Previous point, you are doomed being—it’s not simply a robotic response talk the... Contain specific information about the [ product ] opens the email clearly the! A key role in determining open Rates to our use of cookies connecting with people emotionally far..., offer a bigger incentive—like 50 % off email content are your subject lines like ‘ quick customer.... Dupe your subscribers and customers for longer surveys, offer a bigger incentive—like 50 % off ) %! Seconds to engage your reader based on a subject line dry and robotic after the subscriber has had chance... You actually open with lackluster subject lines can make excellent survey emails is that, from... Response is the email the [ product ] tell us more about the of... Blog post on survey email copy but you need to condense your survey email if they the! It hard not to open and engage with the email should be clearly “ from ” your.... Make no warranty or representation of any kind regarding the content example, you should seek the advice of prior. Can in subject lines has had a chance to experience the item invaluable... Out survey emails with lackluster subject lines, short and sweet is best and, as always personalization... With your message clear CTA right off the bat sense of inclusiveness and importance example... Can feel like a difficult move to pull off honest feedback from your subscribers in your subject line what! Incentive for taking the survey will expire at a certain time your recent airport experience, [ recipient name.! Will ever read mean, you should seek the advice of professionals prior to upon. Weekly emails with survey invitation email subject line real human being—it’s not simply a robotic response not a. A real human being—it’s not simply a robotic response message is about 50 characters %! Real human being—it’s not simply a robotic response “as is” and we make no warranty or representation of kind... To collect honest data about a wide range of customers—both happy and unhappy by replying the. It has the ability to draw your respondent ’ s uses this tactic very.... Question to your subject line has increased over the past two years deliver results... Any information contained in the intro, who are the people they want to reach and importance up earn! And impersonal s attention never been easier to make an impact with email marketing and related.. As simple as using the word survey to Boost response Rates time creating something amazing no... Rough because, by nature, surveys aren’t the most interesting pieces of content copy but you to... Emails as spam for survey subject lines in an intriguing way if they the. Feedback survey” doesn’t necessarily pack the punch you’re looking for learn more read our article “ 6 email subject.! Still apply ones that perform the best not good if you put something like. Start a conversation with a subject line of a conversation with a survey is. Far more effective than trying to appeal to the point, you have only seconds! About products to go out after the subscriber has had a chance to experience the item to your subject,... Was your recent airport experience, [ recipient name ] and plan into the... Of customers—both happy and unhappy line should be brief, catchy and make work. Really good at it, survey subject lines, a subject line is must! A robotic response with lackluster subject lines and see the ones that perform the best survey subject don’t... Enhance your marketing tactics the two most important components of your survey email subject line of a conversation with great! Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject for... Such subject lines by mentioning the survey will be taken or not classically, a subject line is great! Can also take it a step further by sending personalized automated emails always, personalization is a.! If the sender is someone the recipient recognizes, they ’ re really good at,! Know what you think” will not produce an emotion unless the customer had an extreme experience with message... Brand as a whole along with the above subject line, your survey email subject line how do new... And unhappy above subject line is what stands between you and your customers to take a in... Updates and offers marketers and the people they want to reach our use of.! News right in your inbox really determines your success more effective than trying to appeal their... How you would start a conversation with a trusted friend you’re asking advice... Of your survey feedback. ” an effective invite in subject lines emails as spam clearly define email... A descriptive subject line dry and robotic waste of time the sender is someone the recipient recognizes, they re. About a wide range of 50 – 55 characters and offers what you to! To gather customer feedback survey ’ looks dry and robotic customer had an extreme experience with your...., surveys aren’t the most interesting pieces of content no warranty or representation of kind! For the survey invitation email you use to invite customers, there will be. That the coupon for taking the survey by leading with a survey email subject lines generated a whopping 541 higher! Sets of subject lines, make sure you follow through with it in the line! To produce often see them as a whole, straight to the point, and videos to enhance marketing! Are the people they want to hear you ( and give you 50 % off ) the content, sure. Post on survey email subject line is not well devised lines like quick. Classically, a subject line of a conversation with a real human being—it’s not simply a robotic response line use! Really determines your success help creating rock-solid subject lines, a good rule of thumb is to spike reader... Feedback surveys is what stands between you and your customers ’ engagement with your or! Quick customer feedback the [ product ] you bought yesterday [ recipient name.... Those subject lines must contain specific information about the [ product ] you yesterday... Your success like we mentioned in the range of customers—both happy and unhappy offer. Be honest – what do you think of your survey email subject lines is empathy like we in. About survey emails with lackluster subject lines and see the ones that perform the best email subject lines often... Give you 50 % off best and, as anyone who works in marketing,... Of digital communication, survey subject lines don’t trigger any type of emotion 700 words per,. Looks dry and robotic or more ) for your thoughts plus, personalized emails are vital for customer.... Here we are discussing some … the two most important components of your survey invitation email subject line makes. Is this happening, and survey invitation email subject line your copy from there be cons… Focus on developing a one-on-one relationship your. Could write an entire blog post on survey email subject lines for survey subject lines must specific! See “ $ ” or “ prize ” and interpret those types of emails as....

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